A note to John Gowings · Gowings Bros · Compute, from the customer's side
Demand
What the customer is buying when they buy compute. The middle of the data flow is the only thing billed. What goes in and what comes back is the customer's own.
IWhat gets billed
Input
a prompt
a query
a document
a question
raw data
Operator inputs
power · space · capital
AUD 45M / MW deployed at construction
Process · Compute
GPU-hours of work done
the only thing billed to the customer
Operator process
22% opex of revenue
power dominates · ~30–35 FTE · ramp four years
Output
a token
an answer
an image
a prediction
a model
Operator bill
AUD 5.3M / MW / year
anchor rate · +18% over hyperscaler-Sydney baseline
USD 2–4per million output tokens at frontier;USD 1.50–3per H100 GPU-hour at retail.
What gets billed
GPU-hours
The middle of the data flow is the only thing billed. What goes in (a prompt, a query, raw data) and what comes back (a token, an answer, an image) is the customer's own.
Operator inputs · power · space · capitalAUD 45M / MW deployed
Operator process · GPU-hours of work done22% opex · ~30–35 FTE
Operator bill · anchor rateAUD 5.3M / MW / year
Customer pays · token + GPU-hour pricingUSD 2–4 per Mtok · 1.50–3 / GPU-hr
What the operator sellsThe middle of the flow. The customer brings the question and keeps the answer; the GPU-hours between are the billable line — the +18% premium over hyperscaler-Sydney lives there.
If the customer owned the fleet capacity sized to peak
~30%average utilisation. The other 70 per cent is paid for, and idle.
Pooled across many peaks and troughs cancel
~70%operator utilisation. Your peak is everyone else's trough.
IIIWhen ownership pays, when renting does
Below ~67% utilisation
The chip is idle too often to amortise. The all-in cost of build divided by hours actually used exceeds the rental rate. Renting wins. Almost every customer lives here.
Above ~67% utilisation
You can amortise the chip; build undercuts rent. Constant workload (Meta serving global ad inference) or a strategic mandate (sovereign defence) is required. A handful of customers live here.
When ownership pays
≈ 67%
Sustained utilisation. The threshold above which build cost per useful GPU-hour falls beneath the ≈ $3 rent rate, and the chip is amortised. Below it, the chip is idle too often — almost every customer lives there.
What the boutique tier monetisesThe gap between the customer's ~30% and the operator's pooled ~70% — the same chip, paid for and idle on its own; profitable when pooled.
The investor read
Your peak is everyone else's trough. That arbitrage is what the data centre operator sells. The chips age in three years; the pooled demand had better not. Whether it does is the investor's question — the only real one once the connection is secured.